Coping with success: Managing overcrowding in tourism destinations (McKinsey & WTTC)
December 2017 – McKinsey and the World Travel & Tourism Council examine how destinations can reap the benefits of tourism while preserving their unique qualities. In this report, McKinsey and the World Travel & Tourism Council (WTTC) introduce a simple, fact-based diagnostic to help destination leaders identify and address the challenges they face. We also offer [...]