TourCert has the not-for-profit objective of promoting sustainable business operations in tourism through credible training, auditing and certification. In TourCert experts from tourism, universities, environment and development organizations and politics are assembled, each contributing many years of experience in their field. They stand for qualified training, consultancy and certification. The European organizations German Church Development Service – Tourism Watch, KATE Center for Ecology & Development, Naturefriends International and University of Applied Sciences, Eberswalde are involved as partners. The criteria for certification and the “TourCert” label are in the hands of an independent certification council. The label is the official distinction for sustainability and corporate responsibility in tourism.