To highlight how the travel industry is transforming, ITN Business will produce news-style programme, called ‘Transformational Travel’, launching on World Tourism Day, the 27th of September 2024. The programme will showcase how the sector is changing to meet net zero targets, the impact responsible tourism has on maintaining biodiversity and the technologies and innovations that are redesigning the customer expectation and experience.
‘Transformational Travel’ will be hosted by Travel, and Climate presenter, Qasa Alom, from ITN’s London studio, and will feature organisations leading the way in digital innovation and those highlighting experiential and sustainable travel. It will share case study led stories of the impact more responsible travel has on communities and look ahead at what lies next for the industry.
Launching September 2024, ‘Transformational Travel’ will combine expert interviews, news items and reporter-led sponsored editorial profiles. The programme will feature thought leaders from the UN World Tourism Organization, the World Travel and Tourism Council (WTTC), the European Tourism Association (ETOA) and The Global Sustainable Tourism Council (GSTC).
Nina Harrison-Bell, Head of ITN Business said: “By exploring the innovations and adaptations transforming the way we travel, our programme will highlight how responsible and sustainable travel is redesigning the customer experience, whilst providing an outlook of what’s next for the industry.’
The programme will be hosted on a bespoke page on the new ITN Business hub. For more information, please contact ITN Business’ Programming Director Isabella Sharp at isabella.sharp@itn.co.uk
About ITN Business
Building on decades of experience in B2B and corporate communications, ITN Business works with organisations, businesses, and brands to create a deeper, more authentic connection with their people, customers, partners, investors, or the wider world. ITN Business news-style programming and bespoke digital campaigns for sectors, charities, and industries share stories of innovation, best practice and thought leadership, to connect with the audiences that matter to our clients, and to ensure longer-term impact.
For more information visit: itn.co.uk/business
