The Global Sustainable Tourism Council (GSTC) participated in the 14th Annual Meeting of HAPCO & DES, held on March 10-11, 2025, at the Megaron Athens International Conference Center, in Athens, Greece.
The event addressed the evolving landscape of the meetings and hospitality industry, emphasizing adaptability and innovation. Discussions included repositioning Greece as a meetings destination, the establishment of a National Convention Bureau, and the transformative role of conference hotels. Sessions on personal and professional growth provided insights into skill development and leadership strategies, while the impact of innovation in the MICE market was also discussed, highlighting its role in efficiency and enhanced guest experiences. Notable speakers included Nicky McGrane, CEO at Conference Partners International, and Patrick Delaney, Managing Partner at SoolNua.
‘Implementing the GSTC MICE Criteria is essential for venues, event organizers, and events & exhibitions aiming to achieve sustainability. These criteria not only provide a comprehensive framework for sustainable practices but also emphasize the importance of collaborating with the entire supply chain. By engaging suppliers and service providers in sustainable initiatives, the MICE industry can enhance environmental stewardship, support local communities, and deliver enriching experiences for attendees. This holistic approach ensures that sustainability is integrated at every stage, fostering a resilient and responsible industry’, Dr Pappas emphasized.
Experts also tackled risks and threats faced by the industry, as well as the importance of sustainability and inclusion in shaping a more responsible sector. Additionally, the conference covered event marketing in the new digital era, strategies to adapt to change, and ‘visions for tomorrow,’ providing attendees with a comprehensive outlook on the industry’s future. The event concluded with an open debate, allowing members to voice their perspectives and contribute to shaping the industry’s direction.
