In 2024, Japan hosted seventeen GSTC Sustainable Tourism Trainings, reinforcing the country’s commitment to sustainable tourism development. These sessions, held across various regions, have provided hospitality professionals, destination managers, and tourist industry stakeholders with essential knowledge and skills for advocating sustainable tourism practices; allowing attendees to learn in depth the GSTC Criteria, the global standards for sustainability in tourism and travel. 

We sincerely appreciate the support of the sponsors in Japan for making the GSTC Sustainable Tourism Trainings possible: Japan Tourism Agency (JTA), Tokyo Convention & Visitors Bureau  (TCVB), Nagano Tourism Organization, Hyuga City Experience-based Tοurism Creation Council (HTCC), and Setouchi Tourism Authority, among others. Your contribution has provided valuable learning opportunities and fostered knowledge exchange. Thanks to your support, participants have been able to engage with important topics and further their understanding of sustainability. We are grateful for your commitment and collaboration in advancing these initiatives.

Click on the links below to read more about each GSTC Training:

These GSTC Trainings contribute to Japan’s broader vision of fostering a more resilient and conscious tourism sector. If you are interested in contributing to the industry’s sustainable transformation, consider checking out GSTC’s upcoming courses here.

Special thank you to our trainers, Dr. Mami Futagami,  Emeritus Professor at Meijo University, and Kazuhiro Arai, Representative of Daisetsuzan Nature School, for leading the courses with such kindness and expertise. Their contributions were essential in delivering the training and supporting participants in advancing their understanding of sustainable tourism.

The Global Sustainable Tourism Council (GSTC) held a workshop for GSTC Japan Members in Tokyo on February 6th, 2025, in collaboration with Rakuten Travel. It concluded in arranging the next GSTC Japan Members Meeting in September 2025. More information can be found here.