Exploring further possibilities for the future from the initiatives that won the FY2022 ALL JTB AWARD Sustainability Prize
During GSTC CEO Randy Durband’s visit to Japan last September 2023, a stakeholders dialogue was held at the JTB headquarters to discuss how the private sector can contribute to sustainable tourism management in Japan, featuring JTB Group CEO, Eijiro Yamakita and Electives among others.
Together they explored future possibilities inspired by the initiatives that won the FY2022 ALL JTB AWARD Sustainability Prize*. This exploration included discussions on how to integrate these successful sustainability practices into broader tourism strategies, aiming to enhance sustainability in the region.
The moderator, Kuniko Takasaki, a Member of GSTC’s Board of Directors and Chief Communication Officer of JTB Group, initiated the dialogue first by inviting a representative from the JTB Kumamoto Branch, Mr. Ryosuke Nakamura, an awardee in the category, to share insights and the journey on their successful initiative at the Nabegataki Waterfalls in Oguni Town, Kumamoto.
Please read the full article here.
[*Note: The Award in the category is given to comprehensively outstanding products, services, businesses, systems, and internal organizational activities of the JTB Group in terms of contribution to sustainability, impact on business growth, and clarity and achievement level of KPIs.]
