Destination Stewardship Report
May – August 2024 (Volume 5, Issue 1)
The Destination Stewardship Report is a collaboration between the Destination Stewardship Center, Center for Responsible Travel, and Global Sustainable Tourism Council. Our goal is to provide practical information and insights useful to anyone whose work or interests involve improving destination stewardship in a post-pandemic world. Subscribe HERE.
The Los Angeles DMO Adopts Destination Stewardship
When a major city DMO starts getting hints that the old style of simply marketing major attractions isn’t quite satisfactory, some soul-searching ensues. Los Angeles Tourism CEO Adam Burke explains why they had to change, and how they did it. A key step: Change the bylaws.
To build an equitable, sustainable future, Los Angeles Tourism recasts itself a “destination stewardship organization”
When the team at the Destination Stewardship Center asked if I could share some of the work we’re doing in Los Angeles around equity and sustainability, I was somewhat reluctant since there is exceptional work being done by numerous DMOs around the world. There is no shortage of good ideas and best practices… READ MORE →
The Encouraging if Uneven Rise of Destination Stewardship
COMMENTARY BY THE EXECUTIVE EDITOR
Jonathan Tourtellot first began promoting the idea of destination stewardship around 2002 during his days at National Geographic Traveler magazine. He’s been at it ever since. Here’s what he likes – and doesn’t like – about the new rise in popularity of the approach.
The concept is gaining traction, at least in part
Quite a few years ago, I remember being shown photos of a new beachfront resort development in Mexico. Doesn’t matter where. The developer and government participants proudly pointed out that the buildings were all LEED certified. Energy efficient. Very nice, but… READ MORE →
Nepal’s Community Homestay Network
Popular hiking trails around the world are prone to developing knots of overtourism at access points. With their multi-decade experience in trekking tourism, it’s no surprise that that the Nepalese have developed some innovative responses. Yvonne Montoya describes how one village takes tourism pressure off another.
Homestays can reduce trekking congestion, enrich villagers, and deepen tourist experiences
In central Nepal, the village of Tatopani, known for its natural therapeutic hot springs and amazing views of the Himalayas is located along the Annapurna Circuit, one of the most popular trekking routes in Nepal… READ MORE →
Engaging Travelers in Destination Stewardship
The stream of tourists who visit a destination become part of that destination. What they say, what they do, how they spend, how they behave – as guests or invaders? – makes a difference. Increasingly, destination organizations want to brief their visitors on doing no harm, even doing some good. Purdue’s Dr. Jonathon Day explains how the Travel with Care initiative aims to help DMOs accustomed to marketing the place learn how to market good behavior.
How can destinations help clueless visitors become thoughtful guests?
At a time when tourists are being vilified, it is important to remember that travelers can play a key role in destination stewardship.
The Sustainable Tourism and Responsible Travel Lab, together with Miles Partnership, has launched a new program – Travel with Care — designed to support destinations working to encourage better travel behaviors… READ MORE →
Pioneering Community-Owned Tourism in the Maldives
The ritzy resorts of the Maldives, each perched on its own atoll, have left most islanders out of the tourism equation. Shannon McCarthy and Chloe King describe how a community-based guesthouse model may change things. Their first problem was how to convince the community.
One resort per atoll did little for Maldive islanders. Was there another way?
For many, the Maldives is the ultimate tropical paradise with clear turquoise waters, white-sand beaches, swaying palm trees, and abundant marine life. In 2023, the Ministry of Tourism reported 1.88 million tourist arrivals, a 12.6% increase from 2022’s 1.67 million. However, while tourism remains the backbone of the Maldives’ economy… READ MORE →
Two Winners from the Top 100
Every year, Green Destinations organizes the Top 100 Destination Sustainability Stories competition, which invites submissions from around the world – a vetted collection of stories spotlighting local and regional destinations that are making progress toward sustainable management of tourism and its impacts. From the winners, we’ve selected stories from Albania and Jordan. Synopses by Ailin Fei & Yvonne Montoya.
Belsh’s Hidden Heritage
Top 100 submission by Paolina Rusta, Tourism Specialist / Sustainability Coordinator, Municipality of Belsh.
Embracing Aphrodite’s Shrine to Build a Thriving Tourist Destination
Belsh, Albania, known for its karst lakes, olive-covered hills, and rich heritage, spans just under 200 km² and is home to 33,632 residents, mainly farmers and fishers known for their hospitality. During the dictatorial rule in Albania, the people of Belsh were… READ MORE →
The Birds of Aqaba
Top 100 submission by Feras Rahahleh, Aqaba Bird Observatory Director.
How the observatory created a flourishing artificial bird sanctuary in the desert
The Aqaba Bird Observatory is an eco-friendly oasis for birds migrating between Eurasia and Africa and for bird watchers hoping to see the over 270 different species of birds it attracts. The artificial wetlands offer shallow and deep waters, herbal plants and a variety…READ MORE →
Bookshelf
Note: Descriptions are taken from publisher blurbs.
Report: Travel Foundation (2024). Climate Justice in Tourism (pdf). Highlights the role the travel industry must play in delivering a just climate transition. Explores why to look at tourism through a climate justice lens and the risks of not doing so.
McLeod, M., Dodds, R., & Butler, R. (2024). Island Tourism Sustainability and Resiliency. Routledge. Challenges faced by island tourism destinations and theoretical and practical paths for building in sustainability and resiliency.
Isaac, R.K., Nawijn, J., Farkić, J., & Klijs, J. (2024). Tourism Interventions, Making or Breaking Places. Routledge. Pros and cons of various types of tourism interventions, with discussions on community resilience, creative placemaking, and participatory approaches.
Pechlaner, H., Innerhofer, E., & Philipp, J. (2024). From Overtourism to Sustainability Governance. Routledge. How destinations can be managed for long-term resilience and sustainability.
Selected Destination Stewardship Plans
Destination Door County [Wisconsin, USA] (2024). Destination Stewardship Plan.
Stewardship Tahoe (2023). Lake Tahoe Destination Stewardship Plan.
Visit California (2022). Destination Stewardship Smart and Sustainable Recovery. A How-To Planning Guide.
Destination Monitor
Notable News on Stewardship Developments Around the World
➢ Ugandans Protest Marketing a Circumcision Ritual to Tourists | Big News
➢ Kushner Seeks to Trumpify a Wild Albanian Coast | Washington Post Environmentalists question resort planned by Trump’s son-in-law
➢ Vietnam Deepens Historic-Site Experiences with Gamification | ANN The challenge: Learn by having fun while trying to keep it real.
➢ Canadians Start Recovery in Wildfire-Ravaged Jasper Town and National Park | Edmonton Journal
➢ Barcelona to Ban All Short-term Rentals by 2028 | Reuters Drastic measure driven by unavailable housing
➢ Saudi Arabia’s “The Line” – Not Sustainable | NY Times Iconic skyscrapers draw tourism, but at what cost?
➢ Antitourism Protests Spread in Spain | WSJ
➢ Destinations Try to Sort Good Tourists from Bad | BBC
➢ Ikuchijima: Japanese Island Revival | Monocle
➢ Greece to Restrict Cruise Ships | Tourism Review Santorini especially at issue
➢ 24 Destinations Crack Down on Overtourism | Independent From Portofino to Bhutan
➢ Smog-Beset Bangkok Gets a Big New Green Park | AP
➢ Climate Change Could Kill California’s Iconic Big Sur | Washington Post
➢ Milan at Night: Way Too Much Success | NY Times
DSC’s Destination Monitor offers continuing selections of news stories.
Sponsored by:
Executive Editor – Jonathan B. Tourtellot
Scheduling, design & distribution – Tiffany Chan
Photo Editor – Gabe Gerson
Contributing editors – Alix Collins, Michele Archie, Devika McWalters
Editorial assistance – Ailin Fei, Yvonne Montoya,
Cindy Linnell, Frank Biasi, Paula Lewis
DSC Webmaster – Tim Greenleaf