From reducing carbon footprint to seeking more meaningful and impactful personal and societal experiences, ITB’s Transformational Travel programme highlights the importance of this conscious evolution in future-proofing travel and tourism. The program explores the technological and innovative advances revolutionizing the sector and showcases tourism boards prioritizing sustainable and responsible tourism.
GSTC CEO, Randy Durband was interviewed for the programme along with other senior opinion leaders from The European Tourism Association (ETOA), The European Travel Commission (ETC), UN Tourism, and The World Travel and Tourism Council (WTTC).
Watch below the Travel 2024 Programme Trailer:
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Hosted by Qasa Alom, the program features organizations leading the way in digital innovation, experiential and sustainable travel. The program includes case study-led stories showing the impact a more responsible mindset for travel has on communities and looks ahead to what lies next for the future of travel.
Visit the ITN Business Hub to watch Mr. Durband’s interview and the complete program here: https://business.itn.co.uk/programmes/transformational-travel/
